UNIVERSITY OF THE PHILIPPINES
VIRATA SCHOOL OF BUSINESS
Ben Paul Gutierrez

Professor

DBA, 1999, Victoria University of Technology, Australia
MBA, 1991, University of the Philippines, Diliman
BSChE, 1984, University of the Philippines, Diliman

Email: bpbg@up.edu.ph
Telephone: +632 928 4571 to 75
Office: room 113, VSB Building, UP Diliman Campus

Recent Publications

Chapter 6 “Urban Bank, Inc", Cases in Corporate Governance, UP Business Research Foundation, Inc.and Development Center for Finance, Inc., 2019, pages 211-252

Chapter 13 The eUP Project, Cases in Strategic Management, UP Business Research Foundation, Inc., 2018, pages 373-458

Chapter 10 Regional Economic Integration and the ASEAN Economic Community: Opportunities for the Philippines, Readings on Strategic Management, UP Business Research Foundation, Inc., 2016, pages 143-158

Co-authored with Rodriguez, Rafael A., Chapter 8 Diversification Strategies of Large Business Groups in the Philippines, Readings on Strategic Management, UP Business Research Foundation, Inc., 2016, pages 91-128

Chapter 2 Schools of Thought in Strategic Management: A Review, Readings on Strategic Management, UP Business Research Foundation, Inc., 2016, pages 9-36

Co-authored with Kandiah Jegasothy. "Identifying Shopping Problems and Improving Retail Patronage Among Urban Filipino Consumers," Philippine Management Review, Vol. 17, 2010.

"In-Store Media: How Effective Are They? Evidence from the Philippines," Philippine Management Review, Vol. 15, 2008.

"Determinants of Toothpaste Brand Choice in Urban Philippines," Philippine Management Review, Vol. 12, 2005.

Co-editor with Ana Tabunda, Philippine Management Review, Vol. 10, 2003.

Co-authored with Tai-Wue Wang, Elvira A. Zamora, Serafin D. Talisayon, Vivien T. Supangco and Epictetus E. Patalinghug. "A Research Framework for Evaluating the Competitiveness of Developing Countries: An Example of the Philippines," Asia Pacific Management Review. Vol. 9, No. 2, 2004.