UNIVERSITY OF THE PHILIPPINES

VIRATA SCHOOL OF BUSINESS


Ben Paul Gutierrez

Professor & Dean

DBA, 1999, Victoria University of Technology, Australia
MBA, 1991, University of the Philippines, Diliman
BSChE, 1984, University of the Philippines, Diliman

Email: bpbg@upd.edu.ph
Website: cba.upd.edu.ph/faculty/gutierrez.htm
Telephone: +632 928 4571 to 75
Office: room 113, VSB Building, UP Diliman Campus

Recent Publications

Co-authored with Kandiah Jegasothy. "Identifying Shopping Problems and Improving Retail Patronage Among Urban Filipino Consumers," Philippine Management Review, Vol. 17, 2010.

"In-Store Media: How Effective Are They? Evidence from the Philippines," Philippine Management Review, Vol. 15, 2008.

"Determinants of Toothpaste Brand Choice in Urban Philippines," Philippine Management Review, Vol. 12, 2005.

Co-editor with Ana Tabunda, Philippine Management Review, Vol. 10, 2003.

Co-authored with Tai-Wue Wang, Elvira A. Zamora, Serafin D. Talisayon, Vivien T. Supangco and Epictetus E. Patalinghug. "A Research Framework for Evaluating the Competitiveness of Developing Countries: An Example of the Philippines," Asia Pacific Management Review. Vol. 9, No. 2, 2004.