UNIVERSITY OF THE PHILIPPINES
VIRATA SCHOOL OF BUSINESS
James Ryan Jonas

Assistant Professor

MA International Commerce (summa cum laude), 2004, Korea University, Seoul, South Korea
BSBAA (cum laude), 2002, University of the Philippines

Email: jojonas@up.edu.ph
Website: LinkedIn Profile
Telephone: +632 928 4571 to 75
Office: room 107, VSB Building, UP Diliman Campus

Recent Publications

Chapter 2 “Retail Apocalypse” Coming to a Store Near You? The Impact of Digital Disruption in the Philippine Retail and other Industries, Cases in Strategic Management, UP Business Research Foundation, Inc., 2018, pages 27-54

Chapter 22 Tony Tan Caktiong’s Influence on the Organizational Culture of Jollibee, Readings on Strategic Management, UP Business Research Foundation, Inc., 2016, pages 347-358

"Source Credibility of Company-produced and User-generated Content on the Internet: An Exploratory Study on the Filipino Youth." Philippine Management Review, Vol. 17, 2010.

"Internet Usage and Social Media Behavior of Filipinos vs. Southeast Asians", Faculty Grant 2013.

"Profile of UPCBA Freshmen: Before and After the Change in UP Admission Index (UPAI)", Faculty Grant 2012.

"Performance of UPCBA Shiftees from 2000 to 2010 and Implications on Shifting Admissions Policy", Faculty Grant 2011.

Courses Taught

BA 291.2 Strategic Management II (MBA)
BA 190 Strategic Management (Undergraduate)
BA 129 Management Services (Undergraduate)
BA 180.1 Information Technology in Business (Undergraduate)
BA 145 Investment Management (Undergraduate)