Assistant ProfessorBS Business Administration, 2008, University of the Philippines, DilimanMSc Marketing, 2016, City University of Hong Kong, Hong Kong Email: ldlee@upd.edu.ph Telephone: +632 928 4571 to 75 Office: room 211-A, VSB Building, UP Diliman Campus Courses TaughtBA 101 Introduction to ManagementBA 170 Marketing Management BA 172 Integrated Marketing Communications BA 174 Marketing Research BA 198 Special Topics in Marketing Recent PublicationsChapter 7 “Uber Philippines", Cases in Corporate Governance, UP Business Research Foundation, Inc.and Development Center for Finance, Inc., 2019, pages 253-268 Lee, Luis Diego D. (2018). "Comparative Market and Industry Analysis of Traditional Taxi Services and Transportation Network Vehicle Services in Metro Manila", Philippine Management Review, 25: 1-26. | Faculty Directory |