UNIVERSITY OF THE PHILIPPINES

VIRATA SCHOOL OF BUSINESS


Luis Diego Lee


Assistant Professor

BS Business Administration, 2008, University of the Philippines, Diliman
MSc Marketing, 2016, City University of Hong Kong, Hong Kong
  

Email: ldlee@upd.edu.ph
Telephone: +632 928 4571 to 75
Office: room 211-A, VSB Building, UP Diliman Campus

Courses Taught

BA 101 Introduction to Management
BA 170 Marketing Management
BA 172 Integrated Marketing Communications
BA 174 Marketing Research
BA 198 Special Topics in Marketing

Recent Publications

Chapter 7 “Uber Philippines", Cases in Corporate Governance, UP Business Research Foundation, Inc.and Development Center for Finance, Inc., 2019, pages 253-268

Lee, Luis Diego D. (2018). "Comparative Market and Industry Analysis of Traditional Taxi Services and Transportation Network Vehicle Services in Metro Manila", Philippine Management Review, 25: 1-26.