UNIVERSITY OF THE PHILIPPINES
VIRATA SCHOOL OF BUSINESS
Rafael Rodriguez

Professor Emeritus

Completed all requirements except dissertation in the DBA Program, 1969, Harvard University
Certificate, International Teachers Program, 1966, Graduate School of Business, Harvard University
Certificate, International Center for Advancement of Management Education Program, 1965, Stanford University
MBA, 1965, University of the Philippines
BSBA (cum laude), 1962, University of the Philippines

Email: rafaelrodr@gmail.com
Telephone: +632 928 4571 to 75
Office: room 115, VSB Building, UP Diliman Campus

Recent Publications

Co-authored with Cayanan, Arthur S., Chapter 8 “Succession at PLDT", Cases in Corporate Governance, UP Business Research Foundation, Inc.and Development Center for Finance, Inc., 2019, pages 269-300

Co-authored with Cayanan, Arthur S., Chapter 3 “Liberty Telecom", Cases in Corporate Governance, UP Business Research Foundation, Inc.and Development Center for Finance, Inc., 2019, pages 119-148

Co-authored with Chua Bun Pho, Debbie, Chapter 6 “Profile of Independent Directors in Selected Philippine Publicly Listed Companies by Sector", Readings in Corporate Governance, UP Business Research Foundation, Inc.and Development Center for Finance, Inc., 2019, pages 145-182

Chapter 10 Integrated Microelectronics, Inc., Cases in Strategic Management, UP Business Research Foundation, Inc., 2018, pages 297-310

Chapter 6 Vista Land (A) & (B), Cases in Strategic Management, UP Business Research Foundation, Inc., 2018, pages 183-194

Co-authored with Cayanan, Arthur S., Chapter 4 DoubleDragon Properities Corp., Cases in Strategic Management, UP Business Research Foundation, Inc., 2018, pages 103-132

Chapter 20 Corporate Culture, Readings on Strategic Management, UP Business Research Foundation, Inc., 2016, pages 321-334

Chapter 9 Issues on Philippine National Competitiveness, Readings on Strategic Management, UP Business Research Foundation, Inc., 2016, pages 129-142

Co-authored with Gutierrez, Ben Paul B., Chapter 8 Diversification Strategies of Large Business Groups in the Philippines, Readings on Strategic Management, UP Business Research Foundation, Inc., 2016, pages 91-128

Co-authored with Sandoval, Benjamin C., Chapter 7 Foreign Diversification of Philippine Firms, Readings on Strategic Management, UP Business Research Foundation, Inc., 2016, pages 75-90

Chapter 6 Sustaining Competitive Advantage, Readings on Strategic Management, UP Business Research Foundation, Inc., 2016, pages 67-74

Chapter 5 A Survey of Strategic Planning Practices, Readings on Strategic Management, UP Business Research Foundation, Inc., 2016, pages 51-66

Chapter 4 The Evolution of Strategic Planning, Readings on Strategic Management, UP Business Research Foundation, Inc., 2016, pages 43-50

Chapter 3 Two Views on Firm Strategy, Readings on Strategic Management, UP Business Research Foundation, Inc., 2016, pages 37-42

"Foreign Diversification of Philippine Firms" (co-authored with Benjamin C. Sandoval), Philippine Management Review, vol. 23, 17-26, 2016.

Co-authored with Gutierrez, Ben Paul B. "Diversification Strategies of Large Business Groups in the Philippines," Philippine Management Review, Vol. 20, 2013.

"A Survey on Dispute Incidence and Resolution in Small and Medium Enterprises," Philippine Management Review, Vol. 17, 2010.

Co-authored with E. Echanis, Fundamentals of Management: Text and Philippines Cases, Fifth Edition. Mandaluyong: Diwata Publishing, Inc., 2008.

Co-editor with G. Tecson, Philippine Management Review, Vol. 14, 2007.

Co-editor with M. Albarracin, Analysis of Selected Philippine Industries, Vol. 1. Quezon City: University of the Philippines Press, 2005.

"A Note on Applying Strategic Management Concepts in Educational Institutions" in Managing a Modern University, ed. E. Garcia. Quezon City: University of the Philippines Press, 2004.

Co-authored with B. Aragon and R. Jacinto, "The Macroeconomics Environment and Industry Analysis." In Investment Management and the Philippine Stock Market (1st and 2nd eds.), eds. Alberto R. Ilano, Robert S. Mariano and Roy C. Ybanez. Manila: Development Center for Finance and FINEX Research and Development Foundation, Inc., 1995 & 2003.

Courses Taught

BA 221 Management Control Systems
BA 291.1 Strategic Management I
BA 291.2 Strategic Management I