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Journal Publications of VSB Faculty

posted Jul 25, 2020, 1:14 AM by UP Virata School of Business
Four new papers written by three VSB faculty members and listed below, have been accepted by journals that are indexed by the Web of Science and/or the Social Sciences Citation Index (Clarivate Analytics.) 

Dave Centeno (forthcoming)
Ethno-vs-xenocentric consumer mindsets and brand--endorser origin effects: A configurational approach, Journal of Advertising Research

Dave Centeno (forthcoming)
Sweet Spot: Comparative Relativism on Filipino and South Korean Consumer Cultural Fit Dimensions, Asian Journal of Social Science

Regina Lizares and Carlos Bautista (forthcoming)
Corporate Financial Distress: The Case of Publicly-listed Firms in an Emerging Market Economy, Journal of International Financial Management & Accounting

Dave Centeno and J Wang (2020)
Effects of narrowed social distance on local and international celebrity-endorsed advertisement attitudes, Journal of Consumer Marketing, vol 37, no. 5, pp. 521-532.


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