Four new papers written by three VSB faculty members and listed below, have been accepted by journals that are indexed by the Web of Science and/or the Social Sciences Citation Index (Clarivate Analytics.) Dave Centeno (forthcoming) Ethno-vs-xenocentric consumer mindsets and brand--endorser origin effects: A configurational approach, Journal of Advertising Research Dave Centeno (forthcoming) Sweet Spot: Comparative Relativism on Filipino and South Korean Consumer Cultural Fit Dimensions, Asian Journal of Social Science Regina Lizares and Carlos Bautista (forthcoming) Corporate Financial Distress: The Case of Publicly-listed Firms in an Emerging Market Economy, Journal of International Financial Management & Accounting Dave Centeno and J Wang (2020) Effects of narrowed social distance on local and international celebrity-endorsed advertisement attitudes, Journal of Consumer Marketing, vol 37, no. 5, pp. 521-532. |
News >