Journal Publications of VSB Faculty

Four new papers written by three VSB faculty members and listed below, have been accepted by journals that are indexed by the Web of Science and/or the Social Sciences Citation Index (Clarivate Analytics.)

Dave Centeno (forthcoming)

Ethno-vs-xenocentric consumer mindsets and brand--endorser origin effects: A configurational approach, Journal of Advertising Research

Dave Centeno (forthcoming)

Sweet Spot: Comparative Relativism on Filipino and South Korean Consumer Cultural Fit Dimensions, Asian Journal of Social Science

Regina Lizares and Carlos Bautista (forthcoming)

Corporate Financial Distress: The Case of Publicly-listed Firms in an Emerging Market Economy, Journal of International Financial Management & Accounting

Dave Centeno and J Wang (2020)

Effects of narrowed social distance on local and international celebrity-endorsed advertisement attitudes, Journal of Consumer Marketing, vol 37, no. 5, pp. 521-532.