VSB News

Journal Publications of VSB Faculty

posted Jul 25, 2020, 1:14 AM by UP Virata School of Business

Four new papers written by three VSB faculty members and listed below, have been accepted by journals that are indexed by the Web of Science and/or the Social Sciences Citation Index (Clarivate Analytics.) 

Dave Centeno (forthcoming)
Ethno-vs-xenocentric consumer mindsets and brand--endorser origin effects: A configurational approach, Journal of Advertising Research

Dave Centeno (forthcoming)
Sweet Spot: Comparative Relativism on Filipino and South Korean Consumer Cultural Fit Dimensions, Asian Journal of Social Science

Regina Lizares and Carlos Bautista (forthcoming)
Corporate Financial Distress: The Case of Publicly-listed Firms in an Emerging Market Economy, Journal of International Financial Management & Accounting

Dave Centeno and J Wang (2020)
Effects of narrowed social distance on local and international celebrity-endorsed advertisement attitudes, Journal of Consumer Marketing, vol 37, no. 5, pp. 521-532.

Books on Corporate Governance by VSB Faculty

posted Jul 25, 2020, 1:09 AM by UP Virata School of Business   [ updated Jul 25, 2020, 4:10 AM ]

Two books on corporate governance, a set of readings and a set of cases, were published by the UP Business Research Foundation and the Development Center for Finance. These books are intended for use not only for the VSB's graduate and undergraduate programs but also as reference for business professionals who wish to understand its implications on the efficiency of firm operations. Most of the articles in "Readings in Corporate Governance" were written within the context of the Philippine business environment. The book of cases is a companion volume to the book of readings. The materials in "Cases in Corporate Governance" were written based publicly available information such as disclosure reports, financial statements, economic data and newspaper articles. The editors of the books are Emerlinda Roman, Roy Ybanez, BenPaul Gutierrez for the readings and Erlinda Echanis, Rafael Rodriguez, Arthur Cayanan for the case book.

The 2020 issue of PMR is now available

posted Jul 24, 2020, 10:45 PM by UP Virata School of Business   [ updated Jul 25, 2020, 4:25 AM ]

The Philippine Management Review (PMR) 2020, Issue Number 27 is now available. The seven articles in this issue are listed below.

Pamela Anne S. Lloren-Alcantara
Determinants of Dividend Payout Policy: Evidence from a Philippine Context

Arthur S. Cayanan
Regulatory Issues on Tender Offers Leading to Delisting in the Philippine Stock Market

Ma. Gloria V. Talavera
Measuring Service Quality in Philippine Banks: An Exploratory Study Using SERVQUAL and Q-Methodology

Erik Paolo Capistrano
Determining e-Government Trust: An Information Systems Success Model Approach to the Philippines’ Government Service Insurance System (GSIS), the Social Security System (SSS), and the Bureau of Internal Revenue (BIR)

Vivien Supangco
Predictors of Life Satisfaction of the Expatriate Spouse/Partner

Debbie Chua Bun Pho
Profile of Independent Directors in Selected Philippine Publicly Listed Companies by Sector: An Update

Leila C. Rahnema
Bilateral Trade Flows and Cultural Factors: The Case of the Philippines and Its Partner Countries Using the Gravity Model of Trade

Cruz, Dimla to be Honored with the 2020 Gawad Tsanselor sa Natatanging Mag-aaral Award

posted Feb 24, 2020, 6:16 PM by UP Virata School of Business   [ updated Feb 24, 2020, 6:18 PM ]

Martin Alexander F. Cruz and Rafael John R. Dimla are among the three recipients of the 2020 Gawad Tsanselor para sa Natatanging Mag-aaral. This is the highest, most prestigious University award given to students who have attained a high level of academic accomplishment, demonstrated good leadership and exemplified ‘honor and excellence in the service of the people’. The awarding will be held on 28 February 2020 at the University Theater.

Cruz, a 5th year BS Business Administration and Accountancy student, is currently summa cum laude standing. He previously served on the Executive Board of various organizations, namely as the President and Coordinator General of RVC-VSB, Chief Operations Officer of UPJFA, and Internals Vice President of Yusung Honor Society where he was a scholar. He was also awarded champion in numerous competitions, such as the Intercollegiate Finance Competition (FINEX), L’Oreal Brandstorm and the Deloitte Tax Challenge.

Dimla, a 4th year BS Business Administration student, is currently magna cum laude standing. He is the Chairperson of the BA Student Council for AY 2019-2020, previously serving as BAC’s councilor, two-time batch representative, and team leader across different projects. He also served as a part-time teacher in Ateneo de Manila. He has won numerous competitions such as the P&G CEO Challenge and the Boston Consulting Group Case Competition. He was also a scholar of the Yusung Honor Society.

Update on Alumni Homecoming on December 7 in the UP Promenade

posted Dec 3, 2019, 5:27 PM by Zike Baoy   [ updated Dec 3, 2019, 5:28 PM ]

December 4, 2019
(4th update)

To the members of the VSB Community:

All systems go for our annual alumni homecoming on December 7, 2019 in the UP campus, the Promenade. Despite the inclement weather that we experienced in the past days, AccuWeather’s prediction for December 7 is for “a sunny to partly cloudy and pleasant” with temperature of 31degrees and no rainfall expected. However, just in case there may be some rains, there will be over 40 tents in the UP Promenade.

Holy mass celebration in Room 104 in the VSB at 9AM
Tour of the College from 10AM to 1030 AM Call Marielle (see contact information below) if you want a guided tour

Bus tour of UP Diliman campus from 10AM to 11 AM for Batch 69.

Registration shall be in the Beta Way path with entrance from the AS/Palma Hall Parking area from 10AM to 1PM.

During registration, please pay your P800 fee. You will get a food stub worth P400 which you can use in any of the food, gift or game booths in the venue. You will also get your copy of the souvenir program. You will have to manually register by signing your name in the appropriate registration list (according to Jubilarian Batch year, VIP guests, VSB Faculty, Other alumni, CPA passers, Event sponsor or assistant, Concessionaire and ROTC group). Once inside the venue, all of the alumni will have to accomplish electronically via online the ALUMNI AND CORPORATE NETWORKING DIRECTORY FORM: by going to the Link: . We need this detailed information from the alumni for the Directory that the VSB will be compiling and printing. Your accomplishment of this form is also the basis for your inclusion in the electronic raffle that will be held during the formal program. YOU CAN ALREADY ACCOMPLISH THIS FORM EVEN BEFORE THE EVENT.

Inside the UP Promenade or Liron Liron Sinta Fair grounds, you can avail of the amenities. All Jubilarian batches will be allotted a designated space with tent, park benches and cocktail table.(tables and chairs for the more senior batches of 1979 and older) Please look for your assigned area All the rest of our guests will also have their designated places. Please refer to the floor plan posted throughout the venue or inquire from the registration personnel where your assigned area is located. Free amenities include haircut or trim in the Reyes Haircutters booth, give aways, including the first issue of the VSB Vantage Point in the VSB booth. There are various stalls selling food, drinks, fruits, etc. There is a booth where you can enjoy Virtual Reality games. You can request for the playing of your favorite music or announcement or dedication for a small fee in the Music and Announcement Booth. You can buy your UP souvenir and VSB commemorative items in the Alma Matters UPAA Souvenir Booth and the VSB booth. Your batch can have your group or individual pictures taken in the Photo booth or by the roving photographers (a small fee will have to be paid). Please visit the sponsors booths (PLDT, Smart) and PayMaya where you can inquire about our commemorative VSB card. While in the fairgrounds, enjoy mingling with your batch mates, fellow VSB alumni, family, friends and guests while enjoying the live drum and bugle band music amidst the trees, flowers, Christmas light and fiesta buntings. If you need further assistance or information, you can go to the VSB booth or look for our roving ushers and assistants.

There is a First Aid booth where you can have your BP taken by an UP Infirmary nurse, Clean portalets for your comfort requirements will be available in the venue

The formal program will start at 12 noon. Our stage for the program is the area with the LED big screen nearest the Promenade marker. Attached is the program. The program will start with the march of the Jubilariian classes consisting of Batch '59 (Diamond), Batch '64 (Emerald) , Batch '69 (Golden), Batch '74 (Sapphire), Batch '79 (Ruby), Batch '84 (Coral), Batch '89 (Pearl), Batch '94 (Silver), Batch '99, Batch '09, Batch '04 and Batch '14. Please gather at the elevated podium area to start the march leading to the designated areas. During the program, I will give for free the special medallions of recognition to Batches 94 (and the older batches). For these batches, be sure to join your batch mates in the homecoming since only those who attend our homecoming will receive these medallions. Other members of the other batches who will not receive the free medallion but wants to order can pay P 400 at the VSB booth. We will also recognize the accomplishment of the VSB Accountancy batch of 2019 which was proclaimed by the Professional Regulatory Board of Accountancy as the only “Top Performing School” in the October 2019 CPA Licensure Examination. The Distinguished Alumni Awardee/s will be announced during the program, Later in the afternoon, we will launch the Alumni and Corporate Networking Directory that will be distributed to the alumni next year. I will share with the VSB community what my “Looking in Reaching out” (“LIRO”) initiatives are all about. I will also launch our revitalized communication platforms, the LIRO Alumni and Supporters program, and the VSB Vantage Point Journal. We will strengthen our bonds and collaboration with our alumni associations (the CBAAA and the MBA Society) with a signing of a Memorandum of Understanding and Cooperation. 

Be prepared to be entertained and to have fun during the program. Listen to your batch mates as they compete in the “Mr. & Ms. Biriteoke” contest. Watch our brave alumni test their brains and wit in the “Q & A” competition. The audience will be the judge of the winners of these two contests. We have also invited a popular singer and entertainer to perform during the program. Please stay on for the duration of the program because we will be giving prizes who will be selected in our e-Raffle only to those who are in the venue to accept these prizes 

With all these events and more, we will definitely enjoy our grand alumni homecoming with our families, friends and guests whom you can invite to join our “Liron Liron sinta” fiesta homecoming in the UP Promenade on December 7

Please enjoin your batch mates and the rest of the VSB community to confirm their attendance to Marielle Ann Cruz by emailing her at, or calling 89297991, 89284571 loc 1132, 89818500 loc 3451, or your respective batch representatives or the assisting VSB administration staff (as indicated below). Please confirm this not later than the final deadline of December 5, 2019 

The contact information of the VSB Administration staff assigned to Jubilarian batches are: 
1. Batch '59 (Diamond) & Batch '64 (Emerald) - Ate Rosan ( or 8928-45-71 to 76 LOCAL 1011 
2. Batch '69 (Golden) - Ms. Raquel ( 8928-45-71 to 76 LOCAL 2072 
3. Batch '74 (Sapphire) - Ms. Nadine ( 8928-45-71 to 76 LOCAL 1051 
4. Batch '79 (Ruby) - Ms. Bien ( 8928-45-71 to 76 LOCAL 2071 
5. Batch '84 (Coral) - Sir Jay ( 8 928-45-71 to 76 LOCAL 1001 
6. Batch '89 (Pearl) - Ms. Mona ( 8 928-45-71 to 76 LOCAL 2072 
7. Batch '94 (Silver) – Ms. Tess ( or 8928-45-71 to 76 LOCAL 1051 
8. Batch '99 & Batch '09 - Ms. Helen ( 8928-45-71 to 76 LOCAL 1001 
9. Batch '04 & - Batch '14 - Ms. Marielle ( 8 928-45-71 to 76 LOCAL 1132 
10. MBA/MS Fin/PhD - Ate Ida ( 8 928-45-71 to 76 LOCAL 1051 
11. CPA passers of the October 2019 Examination-Ana ( or Zike ( 89297991, 89284571 loc 1132/1131, 89818500 loc 3451

2019 UPVSB Distinguished Alumni Awardees

posted Nov 27, 2019, 7:20 PM by Zike Baoy   [ updated Dec 3, 2019, 5:08 PM ]

UPVSB Won Gold from the Wing Lung Bank International Institute for Business Development (IIBD) International Case Competition, Hong Kong

posted Nov 26, 2019, 4:13 PM by Zike Baoy

Last November 1, 2019, a team from the U.P. Virata School of Business (UPVSB) claimed the Gold Prize from the Wing Lung Bank International Institute for Business Development (IIBD) International Case Competition held in Hong Kong. The team was composed of 5th year BSBA students Danielle Alison Black, Isabelle Beatriz Ginez, Johanne Jazmin Jabines, and Louise Hezekiah Rance. This is the first time UPVSB participated in the competition, with the team besting over 40 universities from 19 countries worldwide.

The Wing Lung Bank IIBD is an international consortium of universities in Australia, Canada, China, Sweden, Thailand, the Netherlands, the Philippines, the UK, and the US. Hosted by Hong Kong Baptist University (HKBU) since its creation in 1993, its mission is to facilitate the growth and development of international business education activities through the cooperation and joint ventures with its global network (HKBU official website).

The IIBD International Case Competition was established in 2008 to invite both IIBD member and non-member universities in tackling real-world business problems, which showcase strategic challenges and managerial issues, and to network with global peers and industry professionals. 

With this year's theme of "Feeding the World," the written proposal from UPVSB was among the five that were selected from the preliminary round to advance in the finals. Other finalist universities include Ateneo de Manila University, National University of Singapore, Hong Kong Baptist University, and National Research University - Higher School of Economics in Russia. 

A trophy, certificates, and cash prizes were awarded to the winning teams. UPVSB Assistant Professor Al-Habbyel Yusoph coached the team for this competition. 

JLT steps in as VSB dean

posted Nov 19, 2019, 5:12 PM by Zike Baoy   [ updated Nov 26, 2019, 3:19 PM ]

The University of the Philippines (UP) Board of Regents appointed Mr. Joel Tan-Torres as the 14th dean of the Virata School of Business (VSB) during its meeting, October 11.

Dean Joel Tan-Torres (JLT) is an alumnus of the UP College of Business Administration (CBA), having earned the degrees Master in Business Administration (MBA) in 1983, and BS Business Administration and Accountancy (BSBAA) in 1979. He completed the International Tax Program (equivalent to a Masters in Law) in Harvard Law School at the United States of America in 1988.  He also took the Asian Tax Program offered by the UP College of Law in 1981.
Dean JLT was given several awards by the UP including a Commendation for his appointment as Commissioner of Internal Revenue in 2010, the Distinguished Alumni Award in 2004, and the Award for Public Service in 1992. He ranked number one in the 1979 Certified Public Accountant licensure examination. Dean JLT was rated third in the UP CBA MBA class of 1983 and rated fourth, cum laude, in the BSBAA class of 1979.

Dean JLT taught in the UP CBA for 17 years (1979 to 1996). He was also a lecturer at several academic institutions including the Asian Institute of Management, Miriam College, Ateneo de Manila University, and De La Salle University in various periods from 1981 to 2006.

He had an extensive experience in government service, having served as the Bureau of Internal Revenue Commissioner from 2009 to 2010, Chairman of the Professional Regulatory Board of Accountancy form 2014 to 2018, the Philippine representative to the ASEAN Chartered Professional Accountants Coordinating Committee from 2014 to 2018, and the Philippine representative to the United Nations Conference on Trade and Development Inter-governmental Working Group of Experts on International Standards of Accounting and Reporting from 2016 to present.

Dean JLT was a partner in two of the biggest accounting professional firms in the Philippines, namely SyCip Gorres Velayo & Co. and Reyes Tacandong & Co. for a combined total of 22 years.

Dean JLT has written over 100 articles, publications, and research papers that have been published in local and international publications. He is a regular speaker in conferences seminars, and other events in the Philippines and abroad.

His deanship will span three years. He anchors on the vision to make VSB “the foremost learning institution in the area of business, accountancy and related disciplines, reaching out to its constituents and stakeholders in the Philippines and the rest of the world.” His plans are listed under his flagship “Looking In, Reaching Out” program with more than 65 projects across 11 areas.

“I intend to look into and tap the various resources and goodwill of the School to perpetuate its many successes in the past. In the process, I will also be outward looking and reach out to address the many requirements of the various stakeholders of the School. UP VSB should be able to service the academic and other demands of both its internal stakeholders and the external community,” Tan-Torres said, as he explains the rationale behind his plans that he describe as “ambitious, but achievable.”

UP Virata School of Business wins the 1st Toyota Young Marketeers Challenge

posted Oct 17, 2019, 12:15 AM by Zike Baoy

UP Virata School of Business students won the very first Toyota Young Marketeers Challenge held in the Grand Hyatt Manila in Bonifacio Global City on 8 October 2019. The team won the championship trophy, individual medals, a trip to Japan, a 2018 Macbook Air, and Php250,000. The team bested nine (9) finalist teams from different schools all over the Philippines. 

The Toyota Young Marketeers Challenge is the flagship student marketing competition of Toyota Motors Philippines. The tilt required business students to come up with an integrated marketing communications (IMC) campaign for the Toyota Vios targeted towards Filipino millennials. The team’s campaign – Toyota Vios, Simply Driven – closely tracked and followed the consumer journey of the newest breed of car purchaser, and aimed to position the brand as a life companion versus a list of functional traits. The team was lauded for their deep and sharp consumer understanding, and an engaging presentation and humanization of Toyota’s premier subcompact sedan brand.

The winning team is composed of John William S.P. Alonzo (IV BSBAA), Samantha L. Ching (IV BSBA), Mariya Hanna D.G. Laurel (IV BSBA), and Nathan Joseph P. Oranga (IV BSBAA). Prof. Luis Diego D. Lee acted as the team mentor.

Mag Albarracin speaks before UP-VSB Class 2019

posted Jun 26, 2019, 5:09 PM by Zike Baoy

Dr. Magdaleno B. Albarracin, Jr. Vice Chairman and Chairman of the Executive Committee of PHINMA Inc., is the guest speaker during the recognition ceremonies of the U.P. Cesar E.A. Virata School of Business (VSB) to be held at the University Theater 3:00 p.m. on Sunday, 30 June 2018. Albarracin’s success story spans the academe, industry and educational philanthropy. He is a graduate of the University of the Philippines with a B.S. Electrical Engineering (1956) and a Master of Business Administration (1964) degrees. He also completed a Master of Science in Electrical Engineering (1958) from the University of Michigan and a Doctor of Business Administration (1971) from the Harvard University.

At VSB, we simply call him Mag. He served UP, starting as an Assistant Instructor in 1956 and retired as a Professor in 1992. He became the Dean of the College of Business Administration for six years from 1980 to 1986. During his term as Dean, he tapped the alumni and the private sector to give more to VSB by funding professorial chairs for faculty retention. Thus, started the VSB tradition of managing its Alumni Homecoming events year after year. As recently as 2011 to 2016, he served as a member of the UP Board of Regents. 

Undoubtedly, Mag’s legacy is in his educational philanthropy. A prime solicitor of alumni support, he sets a big example by being a generous donor of the University himself. He donated a P40-million dormitory in honor of his mother, Concordia B. Albarracin. He also endowed a number of professorial chairs at VSB (a P25 million trust fund) and at the College of Engineering.

VSB has 319 graduates with 134 BSBA, 76 BSBAA, 81 MBA, 25 MS Finance, and three MS Management. Leading the graduates are Raphael Don A. Tantan, BSBAA, summa cum laude, and Samantha P. Amante, BSBA, summa cum laude. Tantan and Amante are joined by Carissa Andrea D. Lim, BSBAA, summa cum laude; Raphaelle Joshua L. Traballo, summa cum laude, BSBA; Mikaela Maria E. Gomez, summa cum laude, BSBA and Edrea Faustina L. Choa, summa cum laude, BSBA. There are 177 honor graduates (84.3% of Class 2019): six with summa cum laude honors, 69 with magna cum laude honors and 102 with cum laude honors.

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