UNIVERSITY OF THE PHILIPPINES

VIRATA SCHOOL OF BUSINESS


VSB News

UP Virata School of Business wins the 1st Toyota Young Marketeers Challenge

posted Oct 17, 2019, 12:15 AM by Zike Baoy



UP Virata School of Business students won the very first Toyota Young Marketeers Challenge held in the Grand Hyatt Manila in Bonifacio Global City on 8 October 2019. The team won the championship trophy, individual medals, a trip to Japan, a 2018 Macbook Air, and Php250,000. The team bested nine (9) finalist teams from different schools all over the Philippines. 

The Toyota Young Marketeers Challenge is the flagship student marketing competition of Toyota Motors Philippines. The tilt required business students to come up with an integrated marketing communications (IMC) campaign for the Toyota Vios targeted towards Filipino millennials. The team’s campaign – Toyota Vios, Simply Driven – closely tracked and followed the consumer journey of the newest breed of car purchaser, and aimed to position the brand as a life companion versus a list of functional traits. The team was lauded for their deep and sharp consumer understanding, and an engaging presentation and humanization of Toyota’s premier subcompact sedan brand.

The winning team is composed of John William S.P. Alonzo (IV BSBAA), Samantha L. Ching (IV BSBA), Mariya Hanna D.G. Laurel (IV BSBA), and Nathan Joseph P. Oranga (IV BSBAA). Prof. Luis Diego D. Lee acted as the team mentor.

Mag Albarracin speaks before UP-VSB Class 2019

posted Jun 26, 2019, 5:09 PM by Zike Baoy



Dr. Magdaleno B. Albarracin, Jr. Vice Chairman and Chairman of the Executive Committee of PHINMA Inc., is the guest speaker during the recognition ceremonies of the U.P. Cesar E.A. Virata School of Business (VSB) to be held at the University Theater 3:00 p.m. on Sunday, 30 June 2018. Albarracin’s success story spans the academe, industry and educational philanthropy. He is a graduate of the University of the Philippines with a B.S. Electrical Engineering (1956) and a Master of Business Administration (1964) degrees. He also completed a Master of Science in Electrical Engineering (1958) from the University of Michigan and a Doctor of Business Administration (1971) from the Harvard University.

At VSB, we simply call him Mag. He served UP, starting as an Assistant Instructor in 1956 and retired as a Professor in 1992. He became the Dean of the College of Business Administration for six years from 1980 to 1986. During his term as Dean, he tapped the alumni and the private sector to give more to VSB by funding professorial chairs for faculty retention. Thus, started the VSB tradition of managing its Alumni Homecoming events year after year. As recently as 2011 to 2016, he served as a member of the UP Board of Regents. 

Undoubtedly, Mag’s legacy is in his educational philanthropy. A prime solicitor of alumni support, he sets a big example by being a generous donor of the University himself. He donated a P40-million dormitory in honor of his mother, Concordia B. Albarracin. He also endowed a number of professorial chairs at VSB (a P25 million trust fund) and at the College of Engineering.

VSB has 319 graduates with 134 BSBA, 76 BSBAA, 81 MBA, 25 MS Finance, and three MS Management. Leading the graduates are Raphael Don A. Tantan, BSBAA, summa cum laude, and Samantha P. Amante, BSBA, summa cum laude. Tantan and Amante are joined by Carissa Andrea D. Lim, BSBAA, summa cum laude; Raphaelle Joshua L. Traballo, summa cum laude, BSBA; Mikaela Maria E. Gomez, summa cum laude, BSBA and Edrea Faustina L. Choa, summa cum laude, BSBA. There are 177 honor graduates (84.3% of Class 2019): six with summa cum laude honors, 69 with magna cum laude honors and 102 with cum laude honors.

Lim to be Honored with Natatanging Mag-aaral Award in the 2019 Gawad Tsanselor

posted Jun 18, 2019, 10:32 PM by Zike Baoy



Carissa Andrea D. Lim, a graduating BS Business Administration and Accountancy student, is one of the three recipients of the 2019 Gawad Tsanselor para sa Natatanging Mag-aaral (Outstanding Student Award) to be held on 21 June 2019 at the UP Diliman Institute of Biology Auditorium.

Lim will graduate with summa cum laude honors on 30 June 2019. She is the Chairman of the BA Student Council for AY 2018-2019.

UP Virata School of Business Wins L’Oreal Brandstorm’s 2019 National Finals

posted May 23, 2019, 7:48 PM by Zike Baoy



On April 25, 2019, eight finalist teams from universities all over the Philippines competed for the title of L’Oreal Brandstorm 2019 National Champion in Whitespace Manila. L’Oreal Brandstorm is the company’s annual innovation competition designed to challenge students to invent the future of L’Oreal’s products. This year’s prompt was to create the future of the skincare experience for health-conscious consumers. These teams bested over 4,700 other students in the Philippines, making this national-level Brandstorm the second biggest worldwide. The finalists presented their ideas in front of a panel of esteemed judges, including the General Managers of the Consumer and Professional Divisions of L’Oreal Philippines and the Country Manager of L’Oreal Philippines. 

Of the eight finalists, three teams were composed of students from the college. Team Into Your Genes, composed of Annika Bautista (IV - BS Business Administration), Martin Alexander Cruz (IV - BS Business Administration & Accountancy), and Guia Peralta (IV - BS Business Administration & Accountancy), was able to bag the National Championship, marking the second straight year for the U.P. Cesar E.A. Virata School of Business to claim the title. Cruz was also announced the Best Speaker of the Final. Prof. Luis Diego D. Lee and the team will be going to Paris, France to represent the country against 58 other teams in the Global Finals on May 23. 

UP-VSB students win the Nationals of Deloitte Tax Challenge

posted May 23, 2019, 7:45 PM by Zike Baoy



Third year BSBA students of the U.P. Cesar E.A. Virata School of Business (UP-VSB) Val Zachari B. Fonacier, Samantha L. Ching, Jacob DP. Cacnio and Noah David T. Crisologo won First Place in the National Round of the Deloitte Tax Challenge held at Navarro Amper & Co.’s headquarters at the 19th Floor Net Lima Plaza, 5thAvenue Cor. 26th St., Bonifacio Global City, Taguig on 7 January 2019. Ching was chosen as the Best Speaker. The winning students won PHP50,000.00 and represented the Philippines in the Southeast Asian Regional Round in Bangkok, Thailand on 1 March 2019.

Deloitte Tax Challenge is an annual tax-based competition that is designed to encourage and develop students from higher learning institutions to hone their tax knowledge, improve their engagement capabilities, and articulate their insights and views on communication and writing skills. (From Deloitte Malaysia Tax Challenge Press Release).

Deloitte Touche Tohmatsu Ltd. is represented in the Philippines by Navarro Amper & Co.

UP-VSB regains championship in the 20th FINEX Inter-Collegiate Finance Competition

posted Nov 27, 2018, 9:56 PM by Zike Baoy



The UP Cesar E.A. Virata School of Business (UP-VSB) team composed of 5th year BSBAA students, Adrian Jericson Jimenez, Raphael Don Tantan, Allan Tripon Jr. and Kelvin Derick Yu won first place in the 20th Inter-Collegiate Finance Competition (ICFC) sponsored by the Financial Executives Institute of the Philippines (FINEX). 

The top 21 Philippine schools from the elimination round in October competed with two teams from the University of Guam in the finals held at the auditorium of the Bangko Sentral ng Pilipinas in Manila on November 23, 2018. This is UP-VSB’s 11th Championship win during the ICFC’s 20-year run. UP-VSB Instructor Mr. Ramon Carlo Pio Roda is the Manager of the Champion Team.

The competition was joined this year by 99 Philippine universities and colleges and the University of Guam.

2018 UPVSB Distinguished Alumni Awardees

posted Nov 22, 2018, 7:19 PM by Zike Baoy


UP-VSB Produces 69 CPAs in October 2018 Licensure Examinations

posted Oct 24, 2018, 12:11 AM by Zike Baoy



UP Cesar E.A. Virata School of Business ranked 1st in the top two performing schools with 50 or more examinees and with at least 80% passing percentage after obtaining 94.52% passing percentage in the board examinations for Certified Public Accountants (CPA) given in October 2018. 

A total of 3,616 of 14,355 accountancy graduates passed the October 2016 licensure examinations, for a national passing rate of 25.19%.

UP-VSB summa cum laude graduate, Joanne Lynsley T. Go, made it to the Top 6 with a rating 90.00%.

UPVSB and P&G Student Awards for Excellence in Finance 2018

posted Oct 18, 2018, 11:12 PM by Zike Baoy   [ updated Oct 18, 2018, 11:13 PM ]



Dean Ben Paul B. Gutierrez, Ms. Emina Jacqueline G. Chan (BSBAA magna cum laude 2000), P&G Business Planning and Analysis Group Manager and Mr. Miguel Alfonso M. Solidum (BSBAA magna cum laude 2014), P&G Philippines Sales Finance Manager, awarded certificates and cash awards to twelve outstanding senior BSBAA students on 8 October 2018 at the UP Cesar E.A. Virata School of Business.

The twelve outstanding finance students were chosen from the senior students after undergoing tough qualifying exams and presentations. The student awardees are: Adrian Jericson Jimenez, Allan Tripon Jr., Carissa Andrea Lim, Celine Paula Calma, Chinarah Agatha Tayamora, Gabriel Lahoz, Kelvin Derick Yu, Krissia Sison, Nicole Angela Mallari, Raphael Don Tantan, Rodwick Matthew Go and Yale Brendan Catabay.

This partnership between UP-VSB and P&G Philippines in the Student Awards Program in Finance is now on its eighth year.

UP Virata School of Business welcomes its 136 freshies

posted Sep 13, 2018, 12:27 AM by Zike Baoy

On August 3, 2018, 136 freshies entered the portals of the U.P. Virata School of Business (VSB). About 83,000 high school seniors took the UP College Admission Test (UPCAT) in October 2017 at various testing centers around the country. Of the total examinees, 52,367 applied to UP Diliman.

VSB’s Bachelor of Science in Business Administration and Accountancy (BSBAA) program received the most number of 1st choice applicants, 9,733 for its 100 available slots. Its selectivity ratio (acceptance rate) or the number of final course qualifiers to number of 1st choice applicants is 1.03%. Only 87 of 100 BSBAA qualifiers officially enrolled.

The Bachelor of Science in Business Administration (BSBA) program received the 4th most number of 1st choice applicants of 2,444 for its 100 available slots. Its selectivity ratio is 4.09%. Only 49 of 100 BSBA qualifiers officially enrolled.

The attractiveness of VSB’s undergraduate programs continues after first year of studies when about 400 shiftees from UP’s other degree programs apply to be admitted to VSB every year. In August 2018, VSB admitted 40 transferees from other UP Diliman academic units and five from other UP regional campuses. 

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