VSB News

UP Virata School of Business Wins L’Oreal Brandstorm’s 10th National Finals

posted Apr 23, 2018, 12:27 AM by Zike Baoy

UP Virata School of Business (VSB) has once again won the championship in the 10th Philippine National Finals of L'Oreal Brandstorm held at Marco Polo Ortigas on 12 April 2018. The winning team was led by VSB student Colleen Anne Chua (II - BSBA), who was also awarded Best Speaker by the panel of judges. Together with Chua are Clarice Kimberly Tee and Caitlin Yu from the School of Economics. The team was also awarded the Technology Innovation Award, given to the team with the most outstanding product recommendation for this year’s brand, L’Oréal Professionel, the global beauty company’s line of salon products and services. 

A second VSB team composed of Andrea Isleta, Regina Silva, and Jeremy Matthew Tan, all III-BSBA, was also awarded Best Corporate Social Responsibility Award. Two other VSB teams were national finalists. UP Visayas and De La Salle University came 2nd and 3rd in the competition.

UP Diliman has now won in the competition six times, and will once again represent the Philippines in the International Finals in Paris in May. In 2012, UP tied for the global championship of the competition. This year’s challenge asked student teams to develop a new salon experience for L’Oréal Professionel, effectively championing and growing a digital customer program for L’Oréal’s business with partner salons and end consumers.

The winning team and its mentor, Assistant Professor Luis Diego D. Lee, will fly to Paris, France on May 16 to present their ideas against 64 other country representatives. Aside from the all-expense paid trip, the team also won PHP 50,000 and L’Oréal Professionel products.

UP-VSB Team Wins the Nationals of Deloitte Tax Challenge

posted Apr 23, 2018, 12:24 AM by Zike Baoy   [ updated Apr 24, 2018, 1:19 AM ]

Fifth year BSBAA students of the U.P. Virata School of Business (UP-VSB)  Jason Delgado, Marco Ragaza, Pauline Sagayo, Durben Virtucio won First Place in the National Round of the Deloitte Tax Challenge held on 9 February 2018 at the 19th Floor Net Lima Plaza, 5thAvenue Cor. 26th St., Bonifacio Global City, Taguig. The winning students fly to Jakarta, Indonesia and compete with other teams from Southeast Asia.

Deloitte Tax Challenge is an annual tax-based competition that is designed to encourage and develop students from higher learning institutions to hone their tax knowledge, improve their engagement capabilities, and articulate their insights and views on communication and writing skills. 

“As I have shared with the Challengers, to be a tax professional today is not just about being technically competent. A successful tax professional needs to have strong engagement and communications skills to articulate their insights and views in writing, in speaking with stakeholders and presenting at the highest level,” said Yee Wing Peng, Deloitte Malaysia country tax leader. (From Deloitte Malaysia Tax Challenge 2017 Press Release).

One week before the competition, finalist teams were given a hypothetical international tax case based on three frameworks: BEPS actions 1-13, OECD guidelines and Model convention of the UN. Nine national finalists from various collegiate teams presented and responded to questions from a panel of judges. Two other UP-VSB teams (Dean Atienza, Ruth Gruyal, Minette Megino, Miriam Miciano, Rolly Amoroso, Andrea Dimayacyac, Donna Dela Cruz, Daryl Fabellon) and a De La Salle team tied for second place. 

Deloitte Touche Tohmatsu Limited is represented in the Philippines by Navarro Amper & Co. 

UP VSB Students Win National Finals of Unilever Future Leaders League: Off to London for Global Finals

posted Feb 20, 2018, 5:45 PM by Zike Baoy

U.P. Cesar E.A. Virata School of Business students Nicole Regina Chiong (BSBAA-4), Kenneth Enrico Hungchiuming, Jr. (BSBA-4) and Richmoune Lavinne Sy (BSBA-4) won first place in the Unilever Future Leaders' League National Finals on 26 January 2018 at 7th Floor Bonifacio Stopover Corporate Center, 31st St. corner 2nd Ave, BGC. Another UP-VSB team composed of Andrew Escay, Ina Badiola and Ava Lee placed 2nd. Chung, Hungchiuming and Sy are now Team Philippines in the Global Finals to be held in London in April 2018.

The competition was joined by nine other teams from U.P. Virata School of Business, Ateneo de Manila University, University of Santo Tomas and the University of Asia and the Pacific. All competing teams presented their integrated marketing communication (IMC) campaigns for the brand Cornetto to a panel of esteemed judges.

UPVSB bags back-to-back Championship at the 18th PANAnaw Awards

posted Nov 15, 2017, 11:31 PM by Zike Baoy

The UP Cesar E.A. Virata School of Business (VSB) emerged as champion in the Philippine Association of National Advertisers Foundation’s (PANAF) 18th PANAnaw Awards held at the Philippine Trade Training Center in Pasay City on 11 November 2017. The team won the championship trophy, individual medals and PHP 75,000 cash prize. Since the competition’s inception, the School has won the championship nine times. This marks the third series of back-to-back successes for VSB after winning last year.

The PANAnaw Awards is an integrated marketing communications (IMC) intercollegiate competition organized by PANAF. This year’s competition called on teams to build a two year-long, single-minded advocacy campaign to strengthen Philippine arts and culture through the National Commission for Culture and the Arts (NCCA), with a budget of only PHP 5 million. The VSB team’s Kwentuhang Art2Art envisioned a country united under an appreciation of Philippine arts and culture and sharply targeted millennials who constantly sought validation on social media. The campaign introduced a central online database of Philippine art that encouraged millennials to be influencers and advocates for all forms of local art they favored, increasing exposure and understanding among their peers. The team’s presentation was praised for its in-depth research on art’s value to culture, engaging online and on-ground components of the campaign and development of executions in line with NCCA’s vision.

The campaign was presented by BSBA and BSBAA seniors Maria Helena A. Badiola, Alexander Matthew S. Dy Juanco, Andrew Justin D. Escay, Monica Beatrice A. Morales, Rhema Victoria S. Que, Laurenz Carlo G. Salindong and Marielle Mae S. Tan. Completing the champion team are Nicole Regina H. Chiong, Kenneth Harold N. Fontela, Gabriel Martin C. Herrera-Lim, Bettina Anne O. Songco and Joshua Timothy A. Sonza. Assistant Professor Luis Diego D. Lee served as team coach and adviser.

2017 UPVSB Distinguished Alumni Awardees

posted Nov 15, 2017, 11:26 PM by Zike Baoy

UPVSB and P&G Student Awards for Excellence in Finance 2017

posted Sep 21, 2017, 6:28 PM by Zike Baoy

Dr. Daniel Vincent H. Borja, Chairman, Department of Accounting and Finance and Mr. Miguel Alfonso M. Solidum (BSBAA magna cum laude 2014), P&G Philippines Sales Finance Manager, awarded certificates and cash awards to eight outstanding senior BSBAA students on 2 September 2017 at the UP Cesar E.A. Virata School of Business.

The eight outstanding finance students were chosen from the senior students after undergoing tough qualifying exams and presentations. The student awardees are: Ysabel Dominique Chua, Susanna Ruth Gruyal, Benedict Allan Guinto, Kyle Isaac Kua, Minette Megino, Miriam Celine Miciano, Justin Pucyutan and Miguelito Tolipas. An award for the best presenting team was also granted to the team of Ysabel Dominique Chua, Kyle Isaac Kua, Miriam Celine Miciano and Miguelito Tolipas

This partnership between UP-VSB and P&G Philippines in the Student Awards Program in Finance is now on its seventh year.

SGV and UP-VSB Continue Partnership in the Student Excellence Awards in Accounting Program

posted Sep 21, 2017, 6:26 PM by Zike Baoy

Ms. Eleanore A. Layug, SGV Assurance Partner, and Dr. Daniel Vincent H. Borja, Chair of the UP-VSB Department of Accounting and Finance, awarded certificates and cash awards to 10 outstanding graduating BSBAA students at the UP Cesar E.A. Virata School of Business.

These 10 awardees were selected from 71 graduating BSBAA students after undergoing rigorous exams and mock CPA Board Examination. The top SGV and UP-VSB Student Excellence Award in Accounting was given to Joh Lester H. Aratea. Completing the top 10 were:  Edison Jeffrey C. Chow (2nd), Aileen Jennifer C. Cu (3rd), Erica Camille U. Lau (4th), Ivy D. San Juan (5th), Christine Joy C. Jacinto (6th), Carl Louise G. Chan (7th), Liezl Rose G. Lomibao (8th), Kathrynne Rose A. Pizarro (9th) and Bryan Neil G. Domingo (10th).

The partnership between SGV and UP-VSB in the Student Excellence Awards in Accounting Program is now on its fifth year.  Mr. Brad Neiel T. Dela Cruz and Mr. Mikhael Anjelu B. Magana coordinated the Awards Program.  College Secretary Prof. Manuel C. Manuel III and Dr. Arthur S. Cayanan also joined in the awarding program.

Espenilla Speaks at the Launch of VSB Master’s Programs at UP Bonifacio Global City

posted Sep 7, 2017, 8:15 PM by Zike Baoy   [ updated Oct 5, 2017, 1:16 AM ]

Newly-appointed Bangko Sentral ng Pilipinas Governor Nestor A. Espenilla, Jr. (MBA’82, DAA’07) was guest of honor and speaker during the launch of UP Virata School of Business master’s programs and orientation of new master’s students at the UP Bonifacio Global City on 4 September 2017. Governor Espenilla discussed risk-based regulations of BSP-supervised institutions enabling them to innovate business models and adopt digital financial services including his advocacy for an efficient, inter-operable, and consumer-friendly digital payments system. Likewise, he supports regulations that promote more financial inclusion and consumer protection.  He is also talked about his experience as an UP MBA student in early 1980s.

The well-attended program celebrates the opening of Master of Business Administration and Master of Science in Finance programs in the central business districts of Bonifacio Global City in Taguig and Makati. Classes started on 13 July 2017. The program was preceded by an orientation of the new students by Master’s Programs Director Dr. Lorna I. Paredes.
The guests included former Prime Minister Cesar E.A. Virata, Senator Cynthia A. Villar, UP President Danilo L. Concepcion, former UP Presidents Emerlinda R. Roman and Alfredo E. Pascual, Executive Vice President Teodoro J. Herbosa, UP Diliman Vice Chancellor for Academic Affairs Evangeline Amor, former Deans of the Virata School of Business, Jaime C. Laya, Emmanuel T. Velasco, Magdaleno B. Albarracin, Jr., Elvira A. Zamora and current Dean Ben Paul B. Gutierrez. They were joined by Distinguished alumni awardees, present and former faculty, non-teaching staff and students of the School.

A photo exhibit showcased the buildings that housed the master’s programs of the School from the 1920s to present. Attached is the full-page advertisement that was placed at the main section of the Philippine Daily Inquirer.

2017 UPVSB Alumni Homecoming “Call for Nominations: UPVSB Distinguished Alumni Awards”

posted Aug 23, 2017, 6:26 PM by Zike Baoy   [ updated Aug 28, 2017, 11:26 PM ]


Nominations for the 2017 UP VSB Distinguished Alumni Awards is now open.

Kindly fill up the Nomination Form attached herewith.

The school will honor its alumni who have outstanding accomplishments in the field of Business Management or Entrepreneurship, and/or have rendered outstanding public service.

The awardees will be honored during the annual alumni homecoming on Saturday, December 2, 2017 (09:30 a.m. – 2:00 p.m.) at the UPVSB Building. This year, the honoree classes are: 1967 (Golden), 1972 (Sapphire), 1977 (Ruby), 1982 (Coral), 1987 (Pearl), 1992 (Silver), Classes of 1997 (China), 2002, 2007, and 2012. All MBA, MS Finance, MS Management, PhD graduates and graduates of Classes 2003-2016 are also cordially invited.

We look forward to seeing you again at our School!


Selection Criteria
1.  The nominee must have demonstrated outstanding achievement as a professional manager in an industry, or;
2.  The nominee is a successful entrepreneur whose firm has a respectable size in terms of Total Assets and/or number of personnel; or
3.  The nominee has rendered distinguished public service.

Those who have been given awards by the School in the past for their achievements will no longer be considered for the Alumni Awards.

Nomination forms and Justifications should be submitted to the 2017 UPVSB Homecoming Committee (c/o The Dean’s Office, U.P. Virata School of Business, Diliman) not later than Friday, 20 October 2017 at 5:00 PM.

UP-VSB Team Wins Deloitte Philippines Risk Intelligence Challenge

posted May 28, 2017, 7:35 PM by Zike Baoy

Fourth year BSBAA students of the U.P. Virata School of Business (UP-VSB) Ysabel A. Chua, Aitana K. Kaw, Kyle T. Kua and Nathaniel O. Lim won First Place in the National Finals of the Deloitte Philippines Risk Intelligence Challenge (RIC) held on 25 May 2017. Mr. Al-Habbyel Yusoph mentored the winning team that will represent the country in the Southeast Asian Finals in Thailand in July 2017.

Deloitte Risk Intelligence Challenge (RIC) is an inter-university risk competition which aims to nurture entrepreneurial efforts in combination with risk analysis. The competition seeks to provide risk awareness and to offer undergraduate students a glimpse into the risk industry. RIC encourages participants to deliver new insights on risk management. The competition also aims to foster independent learning via logical, innovative and creative thinking. (From Deloitte Invitation Material).

This year's competition on the theme: “Risk Mitigation through Innovation,” required students to conceptualize innovative solutions to Uber Philippines' key business challenges and mitigate its risks.

Six national finalists (two of them from UP-VSB) from various collegiate teams with written submissions were selected to present and respond to questions from a panel of judges. UP-VSB students Kijmie Hao, Sheena K. Lorenzo and Chloe Sy, mentored by Mr. Diogenes C. Dy., placed 2nd Runner-Up and was awarded as the Best Presenter Team.

Deloitte Touche Tohmatsu Limited is represented in the Philippines by Navarro Amper & Co.

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