VSB News

VSB revises its curriculum for both BSBAA and BSBA programs

posted Jul 5, 2018, 7:18 PM by Zike Baoy   [ updated Jul 12, 2018, 7:14 PM by UP Virata School of Business ]

Effective academic year 2018-2019, incoming freshmen who have completed the K+12 basic education curriculum shall follow the revised BSBA/BSBAA curriculum. The average age of these freshmen is 18 years because of the additional two years of senior high school. 

The revisions in the BSBAA program are three-fold: (1) reduction in the total number of units from 183-184 units to 166 units; (2) reduction in the total General Education (GE) units from 47-48 units to 30 units; and (3) reduction in program length from 5 years to 4-1/2 years. Six units in accounting are added to measure up to the expanded C.P.A. licensure examinations coverage of the Board of Accountancy (BOA) of the Professional Regulation Commission. BOA also requires an internship course with a credit of 6 units.

The revisions in the BSBA program include: (1) reduction in the total General Education (GE) units from 47-48 units to 27 units and (2) addition of seven required business courses, viz., introduction to research in business, investments, business taxation, project management, international business, risk management and insurance, and corporate governance and business ethics. Two of the seven required business courses were reclassified from elective to required while the remaining five are newly instituted courses. The new business courses will broaden the competency, international perspective and skill sets of future BSBA graduates. The program length of the BSBA program is retained at four years with the same number of total units at 145 units.

Riza Mantaring speaks before UP-VSB Class 2018

posted Jun 20, 2018, 12:25 AM by Zike Baoy

Ms. Rizalina G. Mantaring, Chair of the Sun Life Financial Group of Companies in the Philippines, is the guest speaker during the recognition ceremonies of the U.P. Cesar E.A. Virata School of Business to be held at 3:00 p.m. on Sunday, 24 June 2018 at the University Theater. Mantaring has an M.S. Computer Science from the State University of New York at Albany and a B.S. Electrical Engineering (cum laude) from the University of the Philippines. She is a Fellow of the Life Management Institute (with distinction) and one of the U.P. College of Engineering’s 100 Most Outstanding Alumni of the past century.

There are 346 graduates with 134 BSBA, 74 BSBAA, 102 MBA, 32 MS Finance, two MS Management and three PhD. Leading the graduates are Joanne Lynsley T. Go, BSBAA, summa cum laude, and Diego Alberto B. Nepomuceno, BSBA, summa cum laude. There are 185 honor graduates (89% of Class 2018):  two with summa cum laude honors, 57 with magna cum laude honors and 126 with cum laude honors. 

Among the graduates is UP-VSB assistant professor Maria Regina Lucia M. Lizares who will graduate with two degrees, a Master of Science in Management and a Doctor of Philosophy in Business Administration.

Jabines wins global public speaking competition*

posted May 24, 2018, 11:10 PM by Zike Baoy

Jabines receives her award from Alan Johnson, the former Home Secretary
of the UK, who was Chair of the Board of Judges. Photo credit:  ESU

Johanne Jazmin Tan-Jabines, a third year business administration and accountancy student of U.P. Cesar E.A. Virata School of Business, bested 50 other contestants from 49 different countries to win the English Speaking Union's International Public Speaking Competition (ESU IPSC) in London, England on 18 May 2018.

Entering the Royal Institution room with grace and a certain elan, Jabines delivered a speech titled “One Hour at a Time” about overseas Filipino workers (OFWs) and undocumented migrants. Organizing her speech around her one-hour meeting with her teacher-aunt in transit at the Manila airport for Bangkok, Thailand, she talked about re-inventing the relationships we build with our migrant family members and making the most out of them.

“Whether it’s the hours we spend on Skype calls, or the hours we spend with all our relatives back home for Christmas, or the hours we spend praying for those who are absent—every immigrant family invents its own unique way of sealing that distance and strengthening their love,” she said.

“We pick up the pieces they’ve left behind and invent a new kind of dream for ourselves and for them.”

A plus-point for Jabines was her ability to engage the British audience when she responded to three questions after her short speech.**

Jabines is the third Filipino to win the global public speaking competition. Patricia Evangelista won in 2004 while Gian Karlo Dapul duplicated the feat in 2008.

Earlier, Jabines won over 80 other participants in the February 2018 national search for the Philippine Representative to the ESU IPSC organized by ESU Philippines.

*Adapted from the article by Jhesset O. Enano (Philippine Daily Inquirer), 23 May 2018. Retrieved from:

**You may view the almost 2-hour competition at: achievers/654202/up-student-bags-top-prize-in-london-speaking-contest-with-speech-on-overseas-pinoys/ story/ You may read Jabines’ speech at: You may read Chancellor Michael Tan’s May 25 Pinoy Kasi column at the Philippine Daily Inquirer at:

Dean Cesar E.A. Virata fetes new PhD faculty members

posted May 23, 2018, 12:34 AM by Zike Baoy

Dean Cesar E.A. Virata hosted a lunch in honor of the six new PhD faculty members of the UP Virata School of Business on 16 May 2018 at Mario’s, Quezon City. To date, twenty (49%) of 41 full time faculty members of the School have PhDs. 

The six new PhD faculty members produced by the School during 2015-2018 are:

1. Dr. Erik Paolo S. Capistrano PhD International Management, 2015
National Cheng Kung University, Taiwan
2. Dr. Dave DG. Centeno PhD Marketing, 2016
City University of Hong Kong
3. Dr. Maria Regina Lucia M. Lizares PhD Business Administration, 2018
UP Cesar E.A. Virata School of Business
4. Dr. Dani Rose Cresencia C. Salazar PhD Business Administration (Finance), 2018
Sookmyung Women's University, South Korea
5. Dr. Charlotte Justine Diokno-Sicat PhD Business Administration, 2017
UP Cesar E.A. Virata School of Business
6. Dr. Debbie Chua Bun Pho-Wong PhD Accounting, 2017
University of New South Wales, Sydney, Australia

Four of the six new PhDs completed their degrees from international universities. Capistrano, Centeno and Salazar obtained fellowships from their foreign universities while Lizares, Diokno-Sicat and Wong were supported by UP fellowships.

Accompanying the new PhDs were:  Dean Ben Paul B. Gutierrez, Dr. Daniel Vincent H. Borja, Chair, Department of Accounting and Finance and Dr. Ma. Gloria V. Talavera, Chair, Department of Business Administration.

UP Virata School of Business Wins L’Oreal Brandstorm’s 10th National Finals

posted Apr 23, 2018, 12:27 AM by Zike Baoy

UP Virata School of Business (VSB) has once again won the championship in the 10th Philippine National Finals of L'Oreal Brandstorm held at Marco Polo Ortigas on 12 April 2018. The winning team was led by VSB student Colleen Anne Chua (II - BSBA), who was also awarded Best Speaker by the panel of judges. Together with Chua are Clarice Kimberly Tee and Caitlin Yu from the School of Economics. The team was also awarded the Technology Innovation Award, given to the team with the most outstanding product recommendation for this year’s brand, L’Oréal Professionel, the global beauty company’s line of salon products and services. 

A second VSB team composed of Andrea Isleta, Regina Silva, and Jeremy Matthew Tan, all III-BSBA, was also awarded Best Corporate Social Responsibility Award. Two other VSB teams were national finalists. UP Visayas and De La Salle University came 2nd and 3rd in the competition.

UP Diliman has now won in the competition six times, and will once again represent the Philippines in the International Finals in Paris in May. In 2012, UP tied for the global championship of the competition. This year’s challenge asked student teams to develop a new salon experience for L’Oréal Professionel, effectively championing and growing a digital customer program for L’Oréal’s business with partner salons and end consumers.

The winning team and its mentor, Assistant Professor Luis Diego D. Lee, will fly to Paris, France on May 16 to present their ideas against 64 other country representatives. Aside from the all-expense paid trip, the team also won PHP 50,000 and L’Oréal Professionel products.

UP-VSB Team Wins the Nationals of Deloitte Tax Challenge

posted Apr 23, 2018, 12:24 AM by Zike Baoy   [ updated Apr 24, 2018, 1:19 AM ]

Fifth year BSBAA students of the U.P. Virata School of Business (UP-VSB)  Jason Delgado, Marco Ragaza, Pauline Sagayo, Durben Virtucio won First Place in the National Round of the Deloitte Tax Challenge held on 9 February 2018 at the 19th Floor Net Lima Plaza, 5thAvenue Cor. 26th St., Bonifacio Global City, Taguig. The winning students fly to Jakarta, Indonesia and compete with other teams from Southeast Asia.

Deloitte Tax Challenge is an annual tax-based competition that is designed to encourage and develop students from higher learning institutions to hone their tax knowledge, improve their engagement capabilities, and articulate their insights and views on communication and writing skills. 

“As I have shared with the Challengers, to be a tax professional today is not just about being technically competent. A successful tax professional needs to have strong engagement and communications skills to articulate their insights and views in writing, in speaking with stakeholders and presenting at the highest level,” said Yee Wing Peng, Deloitte Malaysia country tax leader. (From Deloitte Malaysia Tax Challenge 2017 Press Release).

One week before the competition, finalist teams were given a hypothetical international tax case based on three frameworks: BEPS actions 1-13, OECD guidelines and Model convention of the UN. Nine national finalists from various collegiate teams presented and responded to questions from a panel of judges. Two other UP-VSB teams (Dean Atienza, Ruth Gruyal, Minette Megino, Miriam Miciano, Rolly Amoroso, Andrea Dimayacyac, Donna Dela Cruz, Daryl Fabellon) and a De La Salle team tied for second place. 

Deloitte Touche Tohmatsu Limited is represented in the Philippines by Navarro Amper & Co. 

UP VSB Students Win National Finals of Unilever Future Leaders League: Off to London for Global Finals

posted Feb 20, 2018, 5:45 PM by Zike Baoy

U.P. Cesar E.A. Virata School of Business students Nicole Regina Chiong (BSBAA-4), Kenneth Enrico Hungchiuming, Jr. (BSBA-4) and Richmoune Lavinne Sy (BSBA-4) won first place in the Unilever Future Leaders' League National Finals on 26 January 2018 at 7th Floor Bonifacio Stopover Corporate Center, 31st St. corner 2nd Ave, BGC. Another UP-VSB team composed of Andrew Escay, Ina Badiola and Ava Lee placed 2nd. Chung, Hungchiuming and Sy are now Team Philippines in the Global Finals to be held in London in April 2018.

The competition was joined by nine other teams from U.P. Virata School of Business, Ateneo de Manila University, University of Santo Tomas and the University of Asia and the Pacific. All competing teams presented their integrated marketing communication (IMC) campaigns for the brand Cornetto to a panel of esteemed judges.

UPVSB bags back-to-back Championship at the 18th PANAnaw Awards

posted Nov 15, 2017, 11:31 PM by Zike Baoy

The UP Cesar E.A. Virata School of Business (VSB) emerged as champion in the Philippine Association of National Advertisers Foundation’s (PANAF) 18th PANAnaw Awards held at the Philippine Trade Training Center in Pasay City on 11 November 2017. The team won the championship trophy, individual medals and PHP 75,000 cash prize. Since the competition’s inception, the School has won the championship nine times. This marks the third series of back-to-back successes for VSB after winning last year.

The PANAnaw Awards is an integrated marketing communications (IMC) intercollegiate competition organized by PANAF. This year’s competition called on teams to build a two year-long, single-minded advocacy campaign to strengthen Philippine arts and culture through the National Commission for Culture and the Arts (NCCA), with a budget of only PHP 5 million. The VSB team’s Kwentuhang Art2Art envisioned a country united under an appreciation of Philippine arts and culture and sharply targeted millennials who constantly sought validation on social media. The campaign introduced a central online database of Philippine art that encouraged millennials to be influencers and advocates for all forms of local art they favored, increasing exposure and understanding among their peers. The team’s presentation was praised for its in-depth research on art’s value to culture, engaging online and on-ground components of the campaign and development of executions in line with NCCA’s vision.

The campaign was presented by BSBA and BSBAA seniors Maria Helena A. Badiola, Alexander Matthew S. Dy Juanco, Andrew Justin D. Escay, Monica Beatrice A. Morales, Rhema Victoria S. Que, Laurenz Carlo G. Salindong and Marielle Mae S. Tan. Completing the champion team are Nicole Regina H. Chiong, Kenneth Harold N. Fontela, Gabriel Martin C. Herrera-Lim, Bettina Anne O. Songco and Joshua Timothy A. Sonza. Assistant Professor Luis Diego D. Lee served as team coach and adviser.

2017 UPVSB Distinguished Alumni Awardees

posted Nov 15, 2017, 11:26 PM by Zike Baoy

UPVSB and P&G Student Awards for Excellence in Finance 2017

posted Sep 21, 2017, 6:28 PM by Zike Baoy

Dr. Daniel Vincent H. Borja, Chairman, Department of Accounting and Finance and Mr. Miguel Alfonso M. Solidum (BSBAA magna cum laude 2014), P&G Philippines Sales Finance Manager, awarded certificates and cash awards to eight outstanding senior BSBAA students on 2 September 2017 at the UP Cesar E.A. Virata School of Business.

The eight outstanding finance students were chosen from the senior students after undergoing tough qualifying exams and presentations. The student awardees are: Ysabel Dominique Chua, Susanna Ruth Gruyal, Benedict Allan Guinto, Kyle Isaac Kua, Minette Megino, Miriam Celine Miciano, Justin Pucyutan and Miguelito Tolipas. An award for the best presenting team was also granted to the team of Ysabel Dominique Chua, Kyle Isaac Kua, Miriam Celine Miciano and Miguelito Tolipas

This partnership between UP-VSB and P&G Philippines in the Student Awards Program in Finance is now on its seventh year.

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